Year: 2015 & 2016
Client: Privalia & Unicef
“Brands in Action” was an initiative by Privalia and UNICEF that consisted of a sports event and a solidarity campaign to raise funds for the education of children in different countries.
In this event, teams were formed with managers and representatives of Privalia, UNICEF, former Barça players and sports journalists to play a football championship, do spinning and others. The objective was solidarity and raise money through action. Jose Mari Bakero was the godfather of the action.