Year: 2013
Client: Nike & Foot Locker
Event organized together with Nike and Foot Locker to promote sports activity among young people. NBA star Kevin Durant was the main protagonist of the action, which consisted of a surprise visit to the Foot Locker store on Portaferrissa Street in Barcelona and a 3×3 basketball championship plus a three-point contest on a court designed for the occasion in Barceloneta.
The championship was also attended by Pau Gasol, an essential figure for Nike in Spain and with whom we organized the Pau Gasol Academy, as well as hundreds of young basketball fans who enjoyed Durant in their city.