Year: 2023 – current
Client: Nike
The Nike Premier Cup is a women’s grassroots football tournament, children’s category, that brings together the 8 best teams from La Liga F. It is held at the Atlético de Madrid sports facilities located in Alcalá de Henares. For a couple of days, the teams compete against each other to end up playing a final.
In addition to the competition, Nike takes advantage of the tournament, which is private, to offer its services to young players.
MICSports is in charge of managing the event: competition, hiring hotels and transport, editing the tournament video summary, organizing the presentation with professional players, setting up the fields, etc.