MICSports is a leading company in the organization and management of top-level sporting events, specializing in grassroots football but with experience in other disciplines. With more than 20 years of history and an internationally recognized track record, the company has established itself as a benchmark in the creation of tournaments and sports experiences that combine competition, values and talent development.

Mission and values

MICSports’ mission is to promote sport as a tool for training and personal growth, offering platforms so that young athletes can compete in professional environments.

Its values are based on respect, diversity, self-improvement and multicultural coexistence, among others. Each project seeks to generate a positive impact both for the participants and for the territories where the events are held.

Services and areas of action

MICSports’ activity goes beyond a single tournament. The company offers comprehensive management of sporting events that includes:

• Creation, production and execution of international tournaments: planning of competition formats, categories, calendar and logistics.

• Organization of stages and sports camps: personalized programs for teams looking to train and compete in professional environments.

• Travel and accommodation management: coordination of transport, hotels and complementary services.

• Sports marketing and sponsorships: creation of visibility strategies for brands that want to associate themselves with positive values of sport.

• Audiovisual production and digital communication: media coverage and content generation to enhance the online presence of events.

Experience and international projection

Thanks to its experience, MICSports works with professional clubs, sports federations, football schools and global sponsors. This international network allows it to adapt each project to the needs of the teams and offer a complete experience: high-level competition, brand visibility and networking opportunities in the sports field.

Economic and social impact

The events organized by MICSports have a strong positive impact on the territory, generating tourist activity and promoting the values of sport among the new generations. Local accommodations, restaurants and businesses benefit from the influx of players, families and fans. At the same time, tournaments serve to spread values such as respect, cultural diversity and personal improvement.

A good example of this impact is MICFootball, which in 2024 resulted in a return of 14.5 million euros for the Girona region.

Trusted brand for clubs and sponsors

With two decades of experience and a highly qualified professional team, MICSports is synonymous with quality, innovation and trust. Clubs, academies and international brands trust the company to give visibility to their projects and guarantee impeccable organization.

MICSports is not just a sports events company; it is a strategic partner for teams, institutions and sponsors who want to promote sports and connect with a global, young and inclusive community.